Added sugars – sweet claims?

Sugar has many names, many disguises.  It is important to be able to read and understand the ingredients of your products when making a sugar claim. Sugar can be hiding in a raw material that you weren’t even aware of.

No Added Sugar has become a popular claim on food products to satisfy the needs of consumers who have quit sugar, on a low carb or Ketogenic diet.

When can I claim No Added Sugar?

FSANZ outlines you can only claim No Added Sugar when the food contains:

  • no added sugars*, honey, malt, or malt extracts

or the

  • food contains no added concentrated fruit juice or deionised fruit juice.

(exemptions to this are the following products: brewed soft drink, electrolyte drink, juice blend, formulated beverage, fruit juice, fruit drink, vegetable juice, mineral water or spring water and non-alcoholic beverages)

Lets dig a little deeper….

What exactly is ‘added sugar’?

If we look through FSANZ the list of ‘Added Sugars’ includes:

  • fructose, dextrose, sucrose, lactose
  • white sugar, brown sugar, raw sugar
  • glucose syrup, maltodextrin
  • brown sugar, molasses and other products from a sugar refinery
  • icing sugar
  • invert sugar
  • fruit sugar syrup

So what can I say?

Here’s some ideas that might be suitable for your food product:

  • No Added Refined Sugar
  • No Cane Sugar
  • Sweetened with Stevia
  • Naturally Sweetened with Ironbark Honey
  • Fructose Free
  • Free from Lactose
  • Sugar Free

Watch out

Be careful when making a No Added Sugar claim. Revise all ingredients.

Replacing white sugar with a different sugar from the above list doesn’t mean you can make a No Added Sugar claim. But you can get creative!

Lastly  Always remember you must comply with the ACCC consumer protection laws of not being deceptive or misleading.

There are many more different names that have hidden sugars.

Join our Food Regulation updates and be the first to know when our ‘Sugar Decoder’ Download is available.

Sources:

sugarscience.ucsf.edu/hidden-in-plain-sight

thatsugarmovement.com

www.foodstandards.gov.au/code  – Food Standards Code – Standard 1.2.7 Nutrition, health and related claims. Schedule 4.

Disclaimer:

This is general information rather than regulatory advice. We therefore recommend you seek further advice that takes into account your particular ingredients, products, processing, packaging and other circumstances before making commercial decisions for your business.