Sugar has many names, many disguises. It is important to be able to read and understand the ingredients of your products when making a sugar claim. No Added Sugar Claims? Sugar can be hiding in a raw material that you weren’t even aware of.
No Added Sugar has become a popular claim on food products to satisfy the needs of consumers who have quit sugar, on a low carb or Ketogenic diet.
When can I claim No Added Sugar?
FSANZ outlines you can only claim No Added Sugar when the food contains:
- no added sugars*, honey, malt, or malt extracts
- food contains no added concentrated fruit juice or deionized fruit juice.