Sugar has many names, many disguises.  It is important to be able to read and understand the ingredients of your products when making a sugar claim. No Added Sugar Claims? Sugar can be hiding in a raw material that you weren’t even aware of.

No Added Sugar has become a popular claim on food products to satisfy the needs of consumers who have quit sugar, on a low carb or Ketogenic diet.

When can I claim No Added Sugar?

FSANZ outlines you can only claim No Added Sugar when the food contains:

• no added sugars*, honey, malt, or malt extracts

or the

• food contains no added concentrated fruit juice or deionized fruit juice.

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