Tastebuddies Clean Labelling

“Clean label” food refers to food or drink products made from a small number of natural, wholesome, easily recognisable ingredients

Consumers are becoming increasingly health-conscious, leading them to favour ‘natural’ foods over artificial alternatives!

To thrive as food brands in the current environment, it is a must for you to develop clean-label products – promoting foodstuffs with a simple composition that’s based on natural, recognisable ingredients.

Currently, there are no food laws, regulations or definitions of clean-labelling, but here are 5 things you can AVOID for clean labelling.⠀


So if these are the things to avoid then you’re probably wondering what do I need to do to ensure my products have a clean label. it all starts right back at the product development stage.  The ingredients you choose will then decide how ‘clean’ your label looks. Try looking for natural, wholefoods that are minimally processed.

Consumers want to be able to recognise the ingredients. Make sure they are as close to their natural form as possible. They don’t want ‘scary’ chemical types of names – If they can’t pronounce the ingredient name then it’s certainly not familiar and will be a turn off for your product.

Follow these 5 guidelines to develop your next ‘clean label’ food or drink.


Consumers are more aware than ever about what goes into their food and prefer “natural” foods over artificial alternatives.

For brands to thrive, it is a must to develop clean-label products. That’s why I’m sharing with you 4 easy clean label swaps that you can implement on your food products to ensure you stay relevant in the constantly evolving food market space!




Check out also our previous PEAL blog posts.



This is general information rather than regulatory advice. We, therefore, recommend you seek further advice that takes into account your particular ingredients, products, processing, packaging and other circumstances before making commercial decisions for your business.